Rabbi Yaron Reuven says, he's jealous of people that can do KIRUV. Even though Rabbi Reuven teaches Torah and runs a non-profit that is dedicated to spreading Torah for free, the opportunity that smart people have today to do KIRUV for free is unbelievable. Chovot HaLevavot and Rabbi Ovadia Yosef both say that doing KIRUV brings greater merits than being a Torah Scholar!

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